This Director, Platform Strategy-Data Management & Monetization will be responsible for the identification of opportunities and the development of strategies for the management and monetization of customer data. The person in this role will be looking internally and externally for opportunities to leverage data, and will develop roadmaps and solution architectures to support execution. The successful person will be able to assess what is possible and profitable, and align our current activities, identify untapped opportunities, and call out work efforts that need to be stopped. The person must also be tech-savvy enough to layout a high-level solution architecture that outlines what components must be built to make the strategy real.
The successful person in this role will have a track record as a change agent that can combine strategic vision with the knowledge and discipline to make things real. He/she will have extensive knowledge of data warehousing and management in an internet, retail or communications environment. Expertise in a "free" or "freemium" business with data driven or ad-supported revenue models. Knowledge of public privacy, and information security policies and technologies is also desired.
Responsibilities include:
- Identification of internal and external opportunities to leverage our data more effectively to drive new revenue
- Creating alignment of business strategy with platform strategy
- Align business strategies with policy strategies associated with privacy and security
- Authoring high-level business and solution architectures
- Developing roadmaps for the realization and execution of these strategies
- Supporting product development efforts to ensure alignment with platform strategies and help define requirements that creates differentiation and manage the feature set to generate results
- Active engagement of Labs, CTO, IT, Strategy, and Marketing to create informed and aligned plans
- Primary responsibility for communicating strategies and roadmaps to the senior team
- Work with external third parties to assess partnerships and licensing opportunities
- Run beta and pilot programs with early-stage products and samples
Supervises: Yes
